I managed La Negra's social media presence, overseeing their accounts and crafting captivating content. When I started, we faced challenges with low visibility, minimal engagement, and an inconsistent brand identity. To address this, I developed a comprehensive strategy focused on creating compelling content, launching targeted campaigns, and building an active community.

I revitalized our social media feed by implementing a fresh brand identity and adhering strictly to established brand guidelines. The results were remarkable, with significantly increased visibility, engagement, and a tripling of our occupancy rate.

Our goal was not only to revitalize the brand image but also to establish La Negra as the premier destination in Nosara for surfing, dining, and events like weddings.