In my role as a Social Media Manager, Content Creator, and Copywriter for the Harringtons, I undertook the responsibility of managing their online presence, which includes their social media profiles, newsletters, and blog content.

The primary challenge we encountered was twofold: low visibility and fragmented brand identity. To effectively address these issues, I embarked on a comprehensive strategy that involved crafting engaging and relevant content, initiating precisely targeted campaigns, and actively nurturing community engagement. Simultaneously, I redefined their brand identity, implementing a consistent visual theme and ensuring alignment with new brand guidelines.

Additionally, I supported the creation of their website and developed a membership platform to support their goals of starting an online yoga membership. I also helped promote their yoga retreats, ensuring a cohesive and engaging online presence that aligned with their broader objectives.